A not-for-profit organisation with the mission of getting 100m people to put at least $1 into DeFi by 2025.
For too long, control of our money has rested in the hands of the select few. Greedy hands that hold on to it, charge us for using it, make mind-boggling profit from it while we are paid miserly interest rates that don't even beat inflation.
"Centralised" finance means control of our money is controlled by middle-men like banks, brokers and funds. However, as recent events like the Wall Street Bets saga have shown us, this is a system that is Inherently unjust, systemically unfair and structurally unsound.
Finance is ready to be revolutionised. And a revolution is coming. DeFi – decentralised finance – realises the vast people-powered potential of the internet and puts your money back in your direct control. Using blockchain technology, you can now lend, trade, borrow and buy from a global market of individuals, entirely independently of central control.
Over $160Bn has already been freed of middle-men and it is changing the world of money as we know it for good. Why should we ever settle for less-than-inflation returns again? Why should we ever fund banker bonuses?
We have seen the ugly truth. If your friends and family ask you what the alternative is, we want GoodFi to be the place you can send them. If they ask you what DeFi is, we want GoodFi to be the place you can send them.
GoodFi is bundling the resources of key DeFi players to spearhead change, to educate and onboard the next 100 million users to DeFi.
Help us by putting your first $1 into DeFi today.
Alex Wearn is the Co-founder and CEO of IDEX, the fastest, most secure decentralized exchange. He’s spent his career in software development, most recently leading product management efforts for Amazon Logistics’ capacity planning. He’s been hacking on crypto startups since 2014, transitioning full-time with the launch of IDEX in 2018.
Clayton Menzel is the Head of Marketing & Content at Figment, Canada's largest blockchain infrastructure and services provider. He's spent his career scaling marketing & community departments in tech and politics. He's spent the last couple years operating full-time in Web 3 and has a passion for economics and blockchain accessibility.
Isa is Head of Marketing at Aave, an open source and non-custodial liquidity protocol to earn interest on deposits and borrow assets. She was studying Public Policy when she became interested in blockchain as a solution for social policy issues, and she later discovered Decentralised Finance and how blockchain can be used to build an open and equitable financial ecosystem. Isa was previously involved in linking digital fashion to the NFT space.
After studying economics and foreign policy at university in Australia and China, I worked as a consultant and data analysis in Melbourne Australia and Shanghai at kmpg, before moving to work as the investment analyst at a multi strategy crypto hedge fund in Australia called Apollo Capital, then started mStable to grow DeFi.
Jonas Lamis is the Founder of StakerDAO. He is a long time participant in Tezos where he ran one of the largest public validators, Tezos.Capital. Previously, Jonas was the founder and CEO of Sensai (Acquired 2016), a software firm that used deep learning techniques to analyze textual data. Jonas holds engineering degrees from Purdue and Georgia Institute of Technology and he lives in Palo Alto, CA.
Kyle Lu is the Founder and CEO of Dapp.com, the world's largest data analytics platform for 5,000+ decentralized applications (dapps) and 20+ blockchains. Kyle is a serial entrepreneur in big data and software development since 2013. He has invested and incubated over 10 blockchain startups as a Partner and VP of Achain prior to starting Dapp.com. OSU Fisher Alumni.
Omakase is one of the lead front end developers for Sushi.com, a community-driven AMM, which harnesses the power of network effects and true decentralization. He is truly a Sushi community leader and one of the first full time contributors which made Sushi the unexpected success story it is today.
Sid is the co-founder of Maple Finance, a decentralized lending protocol providing Institutional Growth Capital to the leading crypto native companies. Prior to founding Maple, Sid headed Treasury at a commercial lending fintech and participated in over $3b in securitized bond issuance whilst in institutional banking.
When Goodfi.com goes fully live, so does marketing for our GoodFi partners.
Want to bring more users to your dApp? Growing market awareness maximises the potential growth of your application.
GoodFi is ultimately about getting more dollars into DeFi. The more users, the more dollars in the ecosystem, and the larger your potential market becomes.
GoodFi is committed to running design sprints devised to get user insights directly from the target market and DeFi’s potential users.
GoodFi will fund research into key topics around expansion of DeFi’s user base, including exploring the biggest blockers to new users entering DeFi today.
As we build out the GoodFi website as the source of product information and education for the mass market, your products will be highlighted alongside other major initiatives.